Advertising V’s Marketing – Whats the difference?

Recent conversations have made me realise people often confuse the terms or combine as one activity. Advertising is one element of a marketing strategy.  All essentially have the same goal, helping customers to make a choice.  Think of marketing as … Read More

8 ways to build customer relationships that last

  One of the ways a business builds it’s brand is to make sure they are connecting with their target audience on an emotional level. The way a customer and client work together and communication can build long-lasting, meaningful relationships … Read More