Advertising V’s Marketing – Whats the difference?

Recent conversations have made me realise people often confuse the terms or combine as one activity. Advertising is one element of a marketing strategy.  All essentially have the same goal, helping customers to make a choice.  Think of marketing as … Read More

4 Easy Steps to Network Effectively

Networking is all about sharing information and resources from one person to another for the purpose of adding value. It’s sharing! It’s building lasting relationships! It’s exchanging something of value! If there’s no sharing of value, there’s no real networking … Read More