Advertising V’s Marketing – Whats the difference?

Recent conversations have made me realise people often confuse the terms or combine as one activity. Advertising is one element of a marketing strategy.  All essentially have the same goal, helping customers to make a choice.  Think of marketing as … Read More

8 ways to build customer relationships that last

  One of the ways a business builds it’s brand is to make sure they are connecting with their target audience on an emotional level. The way a customer and client work together and communication can build long-lasting, meaningful relationships … Read More

4 Easy Steps to Network Effectively

Networking is all about sharing information and resources from one person to another for the purpose of adding value. It’s sharing! It’s building lasting relationships! It’s exchanging something of value! If there’s no sharing of value, there’s no real networking … Read More