Set S.M.A.R.T. Goals

SMART Goals GraphicThe S.M.A.R.T. goals system isn’t new, and is a great way to for setting your goals, but many people over complicate it.  Goal setting shouldn’t be daunting or time consuming, so here’s my tried and tested method;

Write a sentence which sums up your goal in very specific terms.

Having a ‘vague’ goal like ‘I want to earn more money’ is utterly worthless. It should include ‘who’, ‘what’, ‘where’ and ‘when’!

Your goal sentence should contain the most of these.

For example:

“By the end of 2017 (the when), I (the who) will expand my brand Doing Biz for Yourself (the what) through social media (the where)”.


Once you’ve reached your goal, what will be the result? What will you see, hear or feel?

Without measures, how will you know that you been successful?

Always remember the wise phrase ‘what can’t be measured can’t be managed’!


Setting unachievable, unattainable goals is pointless. You will be doomed from the start.

Goals must be stated in such a way that it is YOU who are in control of them and will take responsibility to make them happen.

So always ask yourself: Is it POSSIBLE for me to achieve this goal? AND Am I in CONTROL of achieving this goal?

If it isn’t and you are not, then you need to revise how you are stating your goal.


Your goal must be realistic  as well as STRETCHING and MOTIVATING, but not so big or complex that you will lose the motivation to achieve it.

If you feel the goal you have is realistic but daunting, break it down, for example by Christmas I will have regular DBFY workshops.


A goal must have a deadline, if you’ve given yourself a year, then make a check point to keep you on track.

This will provide you with the necessary focus and sense of urgency to make it happen.

To set a deadline you simply need to ask yourself:

By when do I want to have achieved my goal? AND then incorporate that date into your goal statement.

Extra tips

  1. You can think through your smart goal using the letters in the acronym in any order you like.  (I always create my specific goal statement at the end)
  2. The most important part of the process is to define your measures.

In other words you need to know how you will recognise that your goal has been achieved. And if your goal involves other people, then they will need to know this too.

What other goal setting methods do you use?