Are you ready to connect with a wider audience?

Dawn Torrington DBFY Dawn Torrington DBFY

If you aren’t using social media to market your products and services, you’re going to love how easy it is to get started.

As a start up or small business owner, you know there is a lot to accomplish with limited resources.

Traditional marketing can be a drain your funds. Social media marketing, on the other hand, can be low-cost and give you a direct line to customers.

But remember what it’s a trade-off, what you save in cash you need to invest in time.

  1. Planning is Key

Behind every exceptional social media campaign is a great strategy.

To connect with customers you have to understand your current and potential customers.

Define your audience, start by writing down details and find images that represent your target audience.

Based on your defined target audience, what are the key problems or concerns you can address or solve?

Write down three key marketing messages you want to communicate to that audience.

  1. Coordinate Your Social Channels

If you treat each social media platform as a stand-alone effort, your success will be limited. Your networks should work together to help you achieve your goals.

Your website is your brands “home”. Coordinate your social media efforts to push customers to your website where they can buy your product or service.

Establish your “Brand Voice” by using your blog and sharing information.

Include a call to action at the end of your blog posts asking readers a question or to like you on Facebook or follow you on Twitter

Integrate live social media feeds (e.g., Facebook and Twitter) so visitors can see your recent activity. When your audience can see what you’re sharing, they may be more likely to follow you.

Incorporate sharing buttons on your pages and posts to ensure that your content is share-friendly.

When people come across valuable content, they want to share it with their friends and followers. If you don’t have sharing buttons, your visitors will likely click away and you’ve lost that opportunity to reach a wider related audience.

  1. Listen and Share

Social media conversations are happening all around in real time.  Social listening is an excellent tactic to monitor what people are saying about your brand.

Respond to comments, mentions and feedback even if they’re negative. You want to turn that negative into a positive!

  1. Measure and Analyze

Identify which tactics are working and which aren’t. A few things to watch are growth, engagement and sharing.

Most social media networks have tools you can use to track and measure your performance.

Keep track of which social media channels are driving the most traffic to your site.

To stay on top of your social media plan, review weekly, and every 2 or 3 months, step back and evaluate the big picture.

Make adjustments for anything not working, and try to recreate the things that are.

  1. Some Final Thoughts

The most important thing to remember is that social media is a marathon, not a sprint so pace yourself.

Use this social media guide to start your social marketing efforts. Define your audience and choose the best platform to reach them.

Do your research, integrate your social media icons and links, share your (and others) content and keep track of how things are going. Follow those steps and you’ll be positioned for success!

Do you have tips to share? Tell us your thoughts so we can learn together!